Google Ads (formerly) Google AdWords) is an online advertising platform developed by Google, where advertise bid to display brief advertisement, service offerings, products listings, or video to web users. It can place ads both in the results of search engines like Google Search (the Google search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model.

Google Ads’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characterize to place advertising copy on pages where they think. It might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Adverts can be implemented locally, nationally, or internationally.

1.Google Adwords Campaigns

Google Adwords Campaign now called as Google Ads management or Search Engine Marketing (SEM) is a next version of acquiring Search Result with SEO. As one of the better and fasted ways to acquire leads and increase. Swio’s Google adword or Google Ads experts excel in reducing the average cost per clicks.

2.Display Advertising

Google Display Ads are majority run to build a brand image with its customizable display as per the requirement in websites among World Wide Web. As the user gets more attractive the visual content (image or videos) rather than text content, display ads / advertisement are widely used by corporate for brand building activates. Display ads are mainly run in YouTube in today’s trend.

3.YouTube Advertising

YouTube, being one of the most addictive social media channel, it has been wildly used for brands promotions and video ads. Ads for movie promotions, shorts film organizations, promotion for crowdfunding etc. have been benefited by YouTube ads. A majority of YouTube display ads or YouTube video ads have been used via Google Awords.

4.Social Media Advertising

With Google In order to reach targets audience based on a specifics demographics/ age/ gender/ preferences etc, social media advertisement is the best way to promote the brand. Instagram / Facebook/ Twitter/ LinkedIn campaigns have been effectively satisfying the campaign holders with the best result. The cost per clicks in Facebook campaign is lesser when compared Adwords.

5.Re-Marketing Ads

Re-targeting your website traffic with Swio’s re-marketing strategies through social media channels and attractive website shall result in the good conversion rate of leads. With this process we can follow the potential leads till they get converted as clients, this can be more likely to be a CRM tool for an organization.