E-Mail Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer cloud be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust or brand awareness.

The term usually refers to sending email messages with the purpose of enhancing a merchants relationship with current or previous customers, encouraging customers loyalty and repeat business, acquiring new customer or convincing current customer to purchase something immediately, and sharing third-party ads.